Indian writing in English (the popular/urban pulp kind) did get an enormous boost in the early 2000s, when Chetan Bhagat brought out his record breaking best seller, 'Five Point Someone'. It not only proved that there was a market for that kind of stuff (read urban fluff) but also paved way for many new publishing houses and revived quite a number of old ones.Best Seller from Ahmed Faiyaz is a satirical take on the new age Indian(English) Publishing arena and how things work out in the back end.
Akshay Mathur, is an out-of-work editor of a defunct literary magazine in UK.His debut work as an author has just flopped big time and he also has debt running to half a million in London.So when he is assigned to India to turn around Kalim, an ailing Indian Publisher, he is not left with too many choices.In a world of misfits and has-beens , Akshay has to work really hard to find his own voice. Also joining him in his mission are Anya Malik, the pretty lass,the practical and street smart Zorah Kalim , a Bollywood heart throb who wants to get his work published.Will Mathur succeed in his mission to turn Kalim into a leading publishing house?
Coming to the positives, Ahmed Faiyaz has written a fast paced,slick book which shows some light on the cut-throat world of Indian Publishing.There aren't too many characters and the overall tone of the book is largely light hearted.
On the downside,though the theme of the book had a lot of potential,for some strange reason,the author hasn't really bothered to go much deeper into the murkier world of publishing.The characters are quite shallow and one dimensional and for the large part of the book I couldn't fathom why the world was so seemingly obsessed with Mathur and his small publishing firm.
Overall I'm giving a 2.5 out of 5 for this book. It's a light,harmless read!